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Growing Small Business Revenue – American Press Institute

August 5, 2011

Growing Small Business Revenue (Pomona, CA)

September 19 – September 20, 2011

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For more information on this seminar, please contact Mark Mulholland at

Featured Discussion Leaders

John Audette

Founder and CEO, 406 Strategies Inc.

Mark Mulholland

Associate Director, American Press Institute


“Growing Small Business Revenue” is part of API West, a full week of programming that includes “The Battle for Community: Crowded, Competitive and Hyperlocal,” “The 7 Drivers of Sales Effectiveness” and “Meters, Paywalls and Apps: Growing Revenue with Digital Content.” Please join us in California Sept. 19-22!

The program: In every newspaper market, there are hundreds — if not thousands — of small businesses that are currently not doing business with your newspaper company.  Individually, they may seem like small potatoes.  But as a group, they represent a world of opportunity.

Learn how to successfully grow revenue among these vital potential customers. You’ll examine models and methods for increased success selling them traditional print products, as well as a wide range of digital options. You’ll hear case studies from some of the industry’s best, and learn their secrets of success. Just one or two new ideas applied across the many non-customers in your market will pay for your investment in this program many times over!

Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

For further details, please contact API registrar Melanie Grachan at (703-715-3307).

Directions to Kellogg West

Campus Map


The Particulars

Please read:
:: API’s Registration, Tuition and Hotel Policies
:: Special requirements for international members


Tuition: $995

Hotel/Meal Package: Lodging package: $450 (includes 2 room nights, all group meals, refreshment breaks and conference facility charges) Commuter package: $175 (includes continental breakfast, group lunches and a dinner, refreshment breaks and conference facility charges). This charge is in addition to the tuition fee..
This charge is in addition to the tuition fee.

Location: Kellogg West Conference Center and Lodge
3801 West Temple Ave., Building 76
Pomona, California

Click here to register for this seminar



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